ToJo is a delicious blend of herbal tea and real fruit juice with nutritious benefits. ToJo is targeted towards young adults who are now more invested in a brand’s values, sustainability, and healthy products. I designed the branding, packaging, an ad campaign, and a short commercial for ToJo.
I used vibrant colors to represent ToJo's natural fruit and herbal ingredients. I illustrated each of the flavor's ingredients and arranged them into radial patterns. These radial patterns are inspired by Indian mandalas, Islamic tile work, Persian rugs, and patterns from other cultures that value tea for its medicinal and spiritual properties. I explained the health benefits of each ingredient on the back of the cans near the nutrition facts.
Mojo is defined as “a quality that attracts people and makes you successful and full of energy.” Find Your ToJo is an ad campaign I created based on the saying “find your mojo.” I used nature scenes to show the natural and organic values of ToJo. I used minimal text to put more focus on the ToJo cans. These ads can be displayed horizontally and vertically, so they can used for billboards, magazines, websites, social media, and more. The younger target audience is more tech savvy and responds well to advertisements on digital and social media like Instagram.
I created a short commercial that spins ToJo's radial patterns to create a fun and playful movement inspired by kaleidoscopes. This commercial shows ToJo's fun and energetic personality with upbeat music, bright colors, and a fast paced motion. This commercial is shorter, so it can be used on social media and websites to target the younger, tech savvy audience.
